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Bookmarks: The Smallest Design That Holds Your Page
This August, the theme is bookmarks. A thin slip of paper tucked between pages. It’s an ordinary object, one you come across without thinking about it, yet a small amount of attention turns it into something that carries the reader’s taste and warmth. The grain of the paper, the size of the type, even the way a corner is cut — each one holds the choice of whoever made it. Beyond marking where you left off, there’s the possibility of a small printed piece you meet again every time the book opens. We’ve gathered references that might make you want to make one yourself.
Fonts featured in this article
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Editor G’s Receipts | I Bought It for the Font
Font designer Editor G shares three items bought simply because the fonts caught her eye. Looking closely at the typefaces and typography behind each one, we explore how type shapes brand identity and the impression of a product—and even influences our own tastes and purchasing choices. Discover the typographic charm hidden in everyday objects we might otherwise overlook.
Fonts featured in this article
.jpg "Why Global Brands Are Switching to Serifs")
Trend
Why Global Brands Are Switching to Serifs
After years of minimalist sans serif branding, distinctive serifs are making their way back into the spotlight. Through Coca-Cola, Burger King, Burberry, and Anthropic, we explore how brands are using serif type to express their history and identity—and take a closer look at the typographic details that give each brand its own distinctive voice.
Fonts featured in this article
Article
Font knowledge for designers, A to Z Go to Articles
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Read the full articleBehindWhy Did Duolingo Turn Its Owl into a Typeface?
How did Duolingo’s owl mascot, Duo, become a typeface? We take a closer look at Feather Bold, a custom typeface that translates the character’s rounded forms, expressive personality, and feather-inspired details into letterforms. See how a visual language born from a mascot expands across the logo, typography, app, and campaigns to create Duolingo’s playful and consistent brand identity.
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Read the full articleFree FontFree Font Picks | Celebrity Handwriting Fonts
Free commercial-use fonts, no copyright worries — this time, a special on celebrity handwriting. Handwriting fonts carry the speed and pressure of the hand that made them, so the same sentence becomes an entirely different voice depending on whose writing it's set in. Part of the fun is being able to bring that familiar script straight into your card news, your merch, or your own personal work. Try them on Sandoll Cloud with a single click — no file installation needed.
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Read the full articleBehindABC Maxi by Dinamo: Familiar, but Strange
Among rows of clean-cut sans serifs, Dinamo’s ABC Maxi immediately stands out. Its geometric structure is disrupted by dramatically inflated forms and details that shift between sharp and rounded, creating something both familiar and unexpected. From Heavy Alternatives and the Sharp and Round subfamilies to its variable axes, we explore the features that give ABC Maxi its distinctive character—and how to put them to work across titles, branding, motion, and more.
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Read the full articleFree FontFree Font Picks | Boost Your Click-Through Rate
The secret behind the videos trending on YouTube right now is, honestly, half about the type on the thumbnail. It has to read in half a second on a small screen, so weight, letter spacing, and the impression a typeface gives are what separate a click from a scroll. And when the font carries the mood of the video on top of that, the content lands before the title has to spell it out. We've gathered free fonts that lift your click-through rate.
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Read the full articleFree FontFree Font Picks | Chosun Ilbo Font Collection
From video subtitles to short lines set over an image to printed pieces, everyone needs one dependable workhorse typeface. The Chosun Ilbo fonts were refined through years of newspaper typesetting, so they hold their composure and stay quietly readable even across long passages. They also carry an impression that doesn't date, which means they won't turn dowdy next to whatever you pair them with. Here's a look at the Chosun Ilbo font collection — a polished free font for everyday use.
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Read the full articleBehind이와타 「후쿠마루고(福まるご)」 개발 비하인드
〈Brand Voice〉는 산돌구름에 입점된 브랜드사를 조명하며, 그들의 철학과 폰트 제작 비하인드를 소개하는 코너입니다.
Brand
Meet the brands on SandollCloud. Go to Brands
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Motoya
Motoya was founded in 1922 as a typeset manufacturing and sales company. Motoya's fonts feature "readability" and "the beauty of letters" and are widely used in various prints, web and electronics products. From body typefaces to new design types, Motoya provides a wide variety of fonts.
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Ahnsamyeol
We create a well-made and fine-grained font by putting a time and effort to every single letter. Given award to Tokyo TDC Annual Awards – Type Design Prize with <안삼열> in 2013 Selected to Tokyo TDC Annual Awards – Prize Nominee Work with <정인자>in 2017 Selected to Tokyo TDC Annual Awards – Prize Nomi
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TypeTogether
TypeTogether is a cosmopolitan indie type foundry committed to excellence in type design with a focus on editorial use in print and digital environments. TypeTogether creates innovative and stylish solutions to the greatest problems in the professional typography market worldwide.
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sandolltium
Sandoltium Co., Ltd., a subsidiary of Sandol, a font design company, is a brand specializing in Hangeul design with the ambition to popularize and globalize Hangeul. We want to sprout design and communicate through design that breaks down the barriers between people.
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wefont
WeFont aims to create fonts that are easy to use and versatile across various media and purposes, staying true to basic shapes and proportions. We aspire to craft fonts with timeless value that remain consistent through the years.
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Hypertype
Hypertype is a multi-script type design studio dedicated to connecting people and cultures through typography—beyond linguistic boundaries. Founded in 2020 by Minjoo Ham and Mark Frömberg, Hypertype is driven by in-depth research and a technology-focused design approach, continuously exploring new possibilities within type design. We recognize that every culture is shaped by its own writing systems, and we are committed to creating typefaces that respect, reflect, and celebrate these differences. Based in Berlin, Germany, Hypertype collaborates with global brands and cultural institutions to produce engaging, functional, and thoughtfully crafted multi-script type design projects. With a strong passion for type technology, we develop typographic solutions that remain coherent and expressive across complex linguistic environments. At Hypertype, we believe that type is more than letters on a page. Type is a powerful tool for communication—one that shapes identity, conveys meaning, and contributes to culture itself.