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Bookmarks: The Smallest Design That Holds Your Page
This August, the theme is bookmarks. A thin slip of paper tucked between pages. It’s an ordinary object, one you come across without thinking about it, yet a small amount of attention turns it into something that carries the reader’s taste and warmth. The grain of the paper, the size of the type, even the way a corner is cut — each one holds the choice of whoever made it. Beyond marking where you left off, there’s the possibility of a small printed piece you meet again every time the book opens. We’ve gathered references that might make you want to make one yourself.
Fonts featured in this article
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Editor G’s Receipts | I Bought It for the Font
Font designer Editor G shares three items bought simply because the fonts caught her eye. Looking closely at the typefaces and typography behind each one, we explore how type shapes brand identity and the impression of a product—and even influences our own tastes and purchasing choices. Discover the typographic charm hidden in everyday objects we might otherwise overlook.
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.jpg "Why Global Brands Are Switching to Serifs")
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Why Global Brands Are Switching to Serifs
After years of minimalist sans serif branding, distinctive serifs are making their way back into the spotlight. Through Coca-Cola, Burger King, Burberry, and Anthropic, we explore how brands are using serif type to express their history and identity—and take a closer look at the typographic details that give each brand its own distinctive voice.
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Article
Font knowledge for designers, A to Z Go to Articles
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Read the full articleBehindWhy Did Duolingo Turn Its Owl into a Typeface?
How did Duolingo’s owl mascot, Duo, become a typeface? We take a closer look at Feather Bold, a custom typeface that translates the character’s rounded forms, expressive personality, and feather-inspired details into letterforms. See how a visual language born from a mascot expands across the logo, typography, app, and campaigns to create Duolingo’s playful and consistent brand identity.
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Read the full articleFree FontFree Font Picks | Celebrity Handwriting Fonts
Free commercial-use fonts, no copyright worries — this time, a special on celebrity handwriting. Handwriting fonts carry the speed and pressure of the hand that made them, so the same sentence becomes an entirely different voice depending on whose writing it's set in. Part of the fun is being able to bring that familiar script straight into your card news, your merch, or your own personal work. Try them on Sandoll Cloud with a single click — no file installation needed.
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Read the full articleBehindABC Maxi by Dinamo: Familiar, but Strange
Among rows of clean-cut sans serifs, Dinamo’s ABC Maxi immediately stands out. Its geometric structure is disrupted by dramatically inflated forms and details that shift between sharp and rounded, creating something both familiar and unexpected. From Heavy Alternatives and the Sharp and Round subfamilies to its variable axes, we explore the features that give ABC Maxi its distinctive character—and how to put them to work across titles, branding, motion, and more.
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Read the full articleFree FontFree Font Picks | Boost Your Click-Through Rate
The secret behind the videos trending on YouTube right now is, honestly, half about the type on the thumbnail. It has to read in half a second on a small screen, so weight, letter spacing, and the impression a typeface gives are what separate a click from a scroll. And when the font carries the mood of the video on top of that, the content lands before the title has to spell it out. We've gathered free fonts that lift your click-through rate.
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Read the full articleFree FontFree Font Picks | Chosun Ilbo Font Collection
From video subtitles to short lines set over an image to printed pieces, everyone needs one dependable workhorse typeface. The Chosun Ilbo fonts were refined through years of newspaper typesetting, so they hold their composure and stay quietly readable even across long passages. They also carry an impression that doesn't date, which means they won't turn dowdy next to whatever you pair them with. Here's a look at the Chosun Ilbo font collection — a polished free font for everyday use.
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Read the full articleBehind이와타 「후쿠마루고(福まるご)」 개발 비하인드
〈Brand Voice〉는 산돌구름에 입점된 브랜드사를 조명하며, 그들의 철학과 폰트 제작 비하인드를 소개하는 코너입니다.
Brand
Meet the brands on SandollCloud. Go to Brands
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Hangulssi
Hangulssi is a typeface studio that develops fonts for a beautiful life to read and write. Analyze and study the needs of users, find the right direction, and make the font elaborately.
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Iwata
Since its establishment in 1920, it has been working to create fonts to meet the needs of the writing environment that the times demand, while maintaining the good old type tradition of metal type for more than 100 years. "Iwata's attitude toward "type" has not changed consistently since its inception, and continues to contribute to the character culture based on a firm philosophy based on technology and experience that we have cultivated for many years."
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Morisawa
Morisawa considers the nature of characters, looking at the future of them, and creating them. The history of Morisawa, which has been walking for a long time for 100 years, considers the global society beyond Japan. Contribute to society through text. This is Morisawa's mission.
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CadsonDemak
The work of CadsonDemak touches the lives of people across the social spectrum. CadsonDemak’s typefaces regularly appear on utility bills, in glossy magazines, on popular websites, and on store signs, food packaging and restaurant menus; plus on a whole range of mobile devices.
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TypeEdition
Our motto is to create a world that communicates authentically. We will design the type and make authentic communication a part of everyone's lives.
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Yokokaku
Yokokaku is a small type design studio based in Kawasaki, Japan.