Cheering on growth, SandollCloud is growing into a cohesive entity
Happy New Birthday! March 15, 2022
SandollCloud has been reborn with a massive redesign. To provide even more convenient services to font users of SandollCloud, new features and products have been added. SandollCloud will continue to grow and evolve to provide smarter and more convenient services every day! Let's find out why and how it has changed.
Q. Curious about the reason for the redesign of SandollCloud and CloudBridge?
Sandoll's font platform 'SandollCloud' and the lightweight font cloud service 'CloudBridge' have been reborn with a major redesign. There was much discussion within Sandoll about the direction the font platform should take for this redesign. Sandoll hoped for the future platform to be more than just a font supplier, but also to become an enjoyable and fun space.
To execute Sandoll's philosophy, it was crucial to go beyond the image of a platform that merely supplies fonts. Therefore, this redesign aimed to transform SandollCloud and CloudBridge from tool-based spaces to platforms where users could communicate bidirectionally. It aimed to turn SandollCloud and CloudBridge into spaces where not only experts but also nonexperienced users could enjoy using fonts and create a sense of accomplishment through their results, under the theme of a 'creator content platform'.
Q. So, how did the redesigned Sandoll Cloud and Cloud Bridge change functionally?
When you access the redesigned SandollCloud and CloudBridge, the first thing that would catch your eye is the bright colors and cleaner interface. Along with the streamlined design, new features added to the platform and cloud services now allow users to conveniently search for and use fonts.
The fast and easy 'font image search' feature helps reduce designers' workload fatigue, and the CloudBridge's 'preview' feature allows users to try out fonts beforehand. Finally, the tag data search feature enables effective font searches for design needs. It took the blood, sweat, and tears of Sandoll employees to add features that enhance user convenience to SandollCloud and CloudBridge. Let's explore how they were reborn through the platform service enhancement process step by step.
Reducing font search time, 'font image search'
As a designer, there's a time when you might ask your colleague, "what font is this?" Trying various methods to find a font often doesn't yield a clear answer, which can be frustrating. Understanding this pain point of designers, Sandoll has added the 'font image search' feature to reduce designers' workload fatigue and increase work efficiency.
Using deep learning-based image analysis technology, the 'font image search' feature utilizes recognition systems trained on font image data to effectively find the fonts designers are looking for. We appreciate your continued interest in the evolving font image search feature.
'Text Typing' at Cloud Bridge!
The 'Texy Typing' function, previously exclusive to the web platform SandollCloud, is now available on the font cloud service CloudBridge as well. One of the advantages of this added feature is the ability to experience fonts from subscribed brand fonts without cumbersome processes. Before the redesign, to preview fonts with desired text, users had to access SandollCloud. Font activation was only possible through CloudBridge, requiring users to go through tedious steps to try them out beforehand.
Responding to user requests for the 'Text Typing' functione on CloudBridge, it has been integrated. With this addition to CloudBridge's functionalities, users can now conveniently test new fonts from subscribed brand fonts and explore free fonts by inputting text to immediately activate the fonts.
Introducing the efficient and diligent 'Tag Data Search'!
With improved tag data and a smarter font search engine, it's now easier to find fonts that match the desired atmosphere. You know those moments when a design feels almost complete but lacks that final 2%? Instead of pondering, utilize the newly added Tag Data Search feature on Sandoll Cloud to fill that 2% gap. From brand attributes and font designers to descriptive adjectives expressing emotions and seasons, simply think of a keyword in your mind to find fonts in your desired style. We continuously add various tags internally so that users can find fonts in their preferred style using a wide range of words. Please continue to make good use of the evolving tag data to enhance your experience!
Q. Are there any other new services introduced besides the features?
With this recent overhaul, we introduced the industry's first Individual Font Subscription Service. Traditionally, the font market was structured around font foundries, which often compelled customers to purchase brand packages even if they only needed a specific single font. While these packages were offered at reasonable prices, there was a need from a customer perspective to provide fonts on an individual basis.
As various domestic and international font foundries continue to join Sandoll Cloud, users of Sandoll Cloud have been able to experience a greater variety of fonts. As the diversity of available fonts has increased, so has the voice of customers expressing a desire to purchase specific single fonts tailored to their needs. In response to these customer needs, Sandoll has introduced the industry's first Individual Font Subscription Service as part of this redesign.
The appeal of the individual font subscription service lies in its affordability, allowing users to access fonts for the price of a cup of coffee. The greatest advantage is the ability for users to experience fonts as needed in a reasonable and tailored manner. However, prior to the introduction of individual font products, there were concerns internally regarding revenue and the absence of market precedents.
Nevertheless, the determination of the business group that "if customers want it, we should do it" was significant. After convincing and negotiating with Sandoll Cloud partners and executives, we were able to offer the individual font subscription service.
We hope that many users will enthusiastically embrace the individual font products as they are introduced for the first time in the industry. It would be great if users could experience fonts in diverse ways through these individual font products.
Q. Are there any additional features or services you'd like to know about?
Everyone must know this font! 'Font Reviews'
One area we focused on during planning was creating a channel for user interaction to ensure they stay engaged on the platform for a long time. As a part of this role in facilitating communication, we've introduced the 'Reviews' feature within the font's detailed page.
The 'Review' section is a space where even users who haven't purchased fonts can leave their feedback. Customers who have activated and used fonts can share their experiences to provide valuable information to potential users. As this data accumulates, we anticipate it will foster a seamless community interaction between expert users and general users. We hope that users will make extensive use of the review feature.
'Free Templates', where anyone can become a skilled designer
'Free Templates' is an essential benefit for all Cloud Bridge users. Even if your design skills aren't exceptional, you can utilize various design resources from project planning to design mockups provided by Cloud Bridge's free templates. We plan to continue adding more free templates in the future, hoping users will take a keen interest in them.
Closing
SandollCloud and CloudBridge services are continuously growing to provide convenient services and positive user experiences for creators. We want to convey that Sandoll employees are working hard to offer better services to users. We hope for a future where both design professionals and non-professionals can experience the joy of completing their content using SandollCloud's diverse range of design fonts, and gain a sense of achievement. Sandoll will continue to strive towards making that day a reality.
Author: Cho Eunbee, Sandoll Service Planning Team