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Editor G’s Receipts | I Bought It for the Font
Font designer Editor G shares three items bought simply because the fonts caught her eye. Looking closely at the typefaces and typography behind each one, we explore how type shapes brand identity and the impression of a product—and even influences our own tastes and purchasing choices. Discover the typographic charm hidden in everyday objects we might otherwise overlook.
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ABC Maxi by Dinamo: Familiar, but Strange
Among rows of clean-cut sans serifs, Dinamo’s ABC Maxi immediately stands out. Its geometric structure is disrupted by dramatically inflated forms and details that shift between sharp and rounded, creating something both familiar and unexpected. From Heavy Alternatives and the Sharp and Round subfamilies to its variable axes, we explore the features that give ABC Maxi its distinctive character—and how to put them to work across titles, branding, motion, and more.
