SAISIOT TRIP 서울 타이포 사파리 참가자 모집 중

SEOUL
TYPO SAFARI

Sandoll SAISIOT TRIP is a special program that adds one
more day after the two-day SAISIOT conference.

Not by listening, but by walking. Not in a lecture hall, but on the streets of Seoul — where you meet typography and design firsthand.
From wall markings and packaging to old print shop signs, you walk through the traces of letters this city has carried, interpreting and recording them as you go.

2026. 10. 18.(Sun) 10:00 — 13:00

Seongsu · Euljiro · Seochon

Hosted by

Sandoll Cultural Foundation Seoul Design Foundation

Organized by

Sandoll

Program

Record what you find through each location's dedicated method — lettering, photography, or drawing.

  • Lettering Brand Identity

    LETTERING
    IN SEONGSU

    Seongsu is home to a vibrant mix of brand showrooms and retail spaces, offering a glimpse into today's brand culture and creative landscape. Typography appears throughout the neighborhood — from freestanding signs and window graphics to façade signage — shaping the visual identity of each space. Observe and sketch the letters you encounter on the street, discovering how typography defines the character of a place.

    LEADER

    Doyeon Kim

    A graphic designer specializing in Korean lettering. From Netflix and SBS to Adidas, he has worked across brands, turning letters into something you see — not just read. He walks with you through Seongsu's brand signs and spaces with that same eye.

  • Photography Print Heritage

    PHOTOGRAPHY
    IN EULJIRO

    Euljiro is a neighborhood where historic print shops and metal workshops coexist with emerging brands and creative spaces, creating a seamless dialogue between the past and the present.
    Photograph the enamel signs, letterpress type, and newly introduced brand signage found throughout its alleyways. Capture the light, textures, and surrounding environment to document Euljiro's layered history and distinctive urban atmosphere.

    LEADER

    (NO-NAME)
    PRESS

    A design studio and independent publisher with deep expertise in typography, known for diverse place-based projects. Their methodology of documenting and interpreting cities makes them the team best equipped to read the typography of Euljiro.

  • Drawing Local Identity

    DRAWING
    IN SEOCHON

    An illustrator who brings people together through travel sketching. From Monet's Garden and Casa Milà to the National Museum of Korea, Bari shares the joy of recording moments rather than pursuing perfect drawings.

    LEADER

    Bari인스타그램

    An illustrator who draws while traveling and brings people together through sketching. From Monet's garden in France and Casa Milà in Spain to the National Museum of Korea, Bari has opened sketchbooks around the world. Rather than teaching perfect drawing, she shares the joy of recording the moment.

SCHEDULE

All three locations follow the same flow below.

  1. 01

    Opening (20m)

    Everyone gathers at the designated meeting point to meet the leader and coordinators. The group is briefed on the exploration route, walking radius, and recording guide.

  2. 02

    Guided observation (60m)

    Walk with the leader, following the traces of letters across the district. Participants record their observations using the method assigned to their location as they explore Seoul.

  3. 03

    Free exploration (60m)

    Break off from the group and explore freely within the guided radius. Continue recording the lettered landscape of Seoul through your own eye.

  4. 04

    Closing talk (40m)

    Return to the meeting point to share your recordings with the group. Exchange insights with the leader and submit your work for the exhibition.

BEYOND

The trip's record doesn't end here.
The lettering, photography, and drawings created on-site will extend into two exhibitions — online and offline.

Ticket

Choose one of three locations and recording methods, and explore Seoul.

Register Now

SAISIOT TRIP Ticket

₩85,000

Per Person

  • Select 1 of 3 locations
  • On-site recording guidance by the leader
  • Small group of approximately 10 per location

** If fewer than 8 participants register for a location, it will be canceled and fully refunded.

FAQ

Saisiot Trip is a separate program from Sandoll Saisiot 2026 and requires its own dedicated ticket. The Sandoll Saisiot 2026 ticket does not include Trip participation.

No. All three locations run simultaneously on Sunday, October 18, 2026, from 10:00 AM to 1:00 PM, so you can only select and join one.

Each location welcomes approximately 10 participants, forming a small group joined by 1 leader and 2 coordinators.

If fewer than 8 participants register for a location, that location's program will not operate. In that case, you will receive a full refund.

Your submitted work will extend into an online exhibition on the SandollCloud website and an offline exhibition. You participate not just as an attendee, but as an exhibiting artist.

The program includes approximately 2 hours of walking along a pre-scouted route. We recommend comfortable shoes and clothing that is easy to move in.

The program will proceed as scheduled even in rain. Please prepare an umbrella or rain gear. However, in the event of severe weather, the schedule may be changed after prior notice.

For Seongsu (lettering) and Seochon (illustration), please bring a sketchbook and drawing tools. For Euljiro (photography), bring a camera or smartphone. Detailed preparation guidelines will be shared separately before the program.

  • Cancellations made by September 6, 2026 (23:59) are 100% refunded.
  • Cancellations made between September 7–13, 2026 (23:59) are 50% refunded.

  • No cancellations or refunds are available from September 14, 2026 through the event day.

    * Refunds are processed via [My Page] > [Order History]. Card payments take 3–7 business days; bank transfers take up to 5 business days after account verification.